Are potential tenants finding your property? If someone today decides they are moving in thirty days and sits down to begin looking for a home, will they find your property? In today’s world potential tenants have a plethora of options and tools at their disposal to find a new rental homes. Using the correct tool to market your home will fill it quicker and will save you important time and money. The first one must look at the different options for marketing a rental home. Signs, print ads, and internet each present a unique opportunity while each having a distinct weakness. Signs work all day and find tenants who obviously like the area and location but leave out important information tenants need to know. Print ads are expensive and do not include pictures but reach a very large target markets. Internet marketing includes the most information but are limited to those how know how to use the internet and find your site. When deciding which marketing strategy to use one must factor in the location of the home, the price range and the visibility of the home. Each potential tenant uses different means to find your home’s listing and finding the best way creates phone calls, showings and ultimately filling the property. No one type of marketing is the silver bullet to filling every house in every price range has a type of marketing that will work best for each home. Smart property managers use this information to continually adapt and create marketing strategies that will fill homes quickly. If 123 Main Street filled in 3 days off a print ad then 132 Main Street most likely will see the same success. Testing and continually learning marketing that works is the main tool a property manager should be using to fill a home. If your rental homes are sitting empty, they are costing you money and may need a new marketing strategy.